Realtime Prices, Sentiment, Tweets, Scuttles, News and discussions on The Rubicon Project Inc. The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud features applications for digital advertising sellers, including Websites, applications and other digital media properties, to sell their advertising inventory; applications for buyers, including demand side platforms (DSPs), ad networks and advertising agencies, to buy advertising inventory, and an exchange over which such transactions are executed. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure.