Realtime Prices, Sentiment, Tweets, Scuttles, News and discussions on Rocket Fuel. Rocket Fuel Inc. is a technology company that has developed an artificial intelligence (AI) and big data-driven predictive modeling and automated decision-making platform. The Company's technology is designed to address the needs of markets in which the volume and speed of information render real-time human analysis infeasible. It is focused on the digital advertising market that faces these challenges. The Company's media-buying platform, which it refer to as its Demand-Side Platform (DSP) is available to advertising agencies and advertisers as a managed service offering, whereby it manages advertising campaigns on behalf of an advertiser, and through a self-service offering, whereby an agency or advertiser licenses its technology to manage its own advertising campaigns. Its AI system purchases ad spots, or impressions, one at a time, on these exchanges to create portfolios of impressions designed to optimize the goals of its advertisers.